Planiit is an all-in-one digital platform that combines e-invitations, RSVP management and pooled group gifting, designed to make celebrating special occasions both simpler, more meaningful and less wasteful in the long run for everyone. Whether it's children's birthdays, baby showers, christenings or adult celebrations, the platform offers a thoughtful alternative to traditional party planning and gift-giving.

The idea for Planiit was born from a challenge every parent knows well. As a mum, Gemma found herself in a familiar position after her child's birthday celebration, surrounded by an overwhelming number of thoughtful presents from generous family and friends. While deeply appreciative of each gift, she noticed a pattern that resonated with parents everywhere. Despite everyone's best intentions, many of these well intentioned presents would see limited use before being outgrown or set aside.

"Like all parents, I'm incredibly touched by the generosity shown at children's celebrations," Gemma explains. "But I kept having the same conversation with other mums and dads. We all want to celebrate our children and love the tradition of giving, but we were looking for a way to do it that felt more purposeful. The truth is, our loved ones want to give meaningful gifts, but without better options everyone falls into a cycle of rushed purchases. Guests spend precious time wondering what to buy and having to add another layer of life admin to their already busy schedules, often settling for token gifts just to avoid arriving empty handed. Meanwhile, our children become overwhelmed by the sheer volume of presents, their young minds overstimulated by the choices and this ultimately leads to less engaged play and creativity in the long run. As parents, we then face the admin of finding homes for everything, managing the clutter, and eventually dealing with barely used items with the creeping guilt of something not feeling right for the long term impact this all has on the planet and future generations. We've all been led into this pattern of overconsumption, but nobody really benefits from all of this.

 

The challenge is one many parents know well. Traditional party planning often means juggling multiple apps for invitations with screenshots, separate message threads for RSVPs, and guests individually wondering what gifts to choose. Meanwhile, homes gradually fill with well-meaning presents that might not align with what children truly need or want.

Planiit streamlines this experience. Hosts create digital invitations, share them instantly via WhatsApp, email or other messaging platform of choice, and provide guests with an effortless way to contribute towards something meaningful. For guests, the platform removes the uncertainty of gift selection while ensuring if they wish to gift something that their contribution, regardless of size, becomes part of something special.

 

While children's parties initially inspired the platform, Planiit naturally extends to all manner of celebrations. Baby showers become an opportunity for friends to help new parents prepare thoughtfully. Adult birthdays transform into memorable experiences. Christenings offer a chance to contribute to something lasting for the little one's future.

 The platform partners with premium brands and experience providers to offer a carefully curated selection of gift cards. Whether it's a family day out, an investment in a beloved hobby, or a contribution toward something significant, each gift carries more meaning and creates lasting memories.

 

The process is remarkably straightforward. Hosts curate their digital invitation using Planiit's platform, share it with guests, and watch as RSVPs and optional contributions arrive seamlessly, without requiring guests to create yet another online account. With modern payment solutions like Apple Pay, gifting is effortless and can be completed in just a few clicks. When ready, hosts can select from quality gift cards that align with their celebrations.

This approach particularly resonates with today's time-pressed parents and party planners. Gone are the days of chasing responses across multiple channels or coordinating group gifts through lengthy message threads. Instead, everything exists in one organised space.

 

Parents across the UK are discovering how Planiit aligns with their values around meaningful celebration. The platform creates a space where the focus shifts from quantity to quality, without losing the thoughtfulness behind each contribution.

"We're not looking to change the joy of giving," Gemma notes. "Rather, we're making it easier for people to come together and contribute to something that creates genuine excitement, lasting value and less burden on future generations to come."

 

As we all become more mindful of how we celebrate life's precious moments, Planiit offers more than just a practical solution; it provides a way to preserve the magic of giving while removing the stress for everyone involved. The platform maintains everything we love about celebration traditions while quietly revolutionising the parts that no longer serve modern families.

For those planning their next special occasion, be it a child's birthday, a baby shower, or a milestone celebration, Planiit transforms what could be a flood of well-meant but short-lived gifts into something extraordinary. It's about creating memories that last far longer than the latest must-have toy, contributing to experiences that shape lives rather than clutter homes, and bringing people together in a way that feels effortless and meaningful.

After all, when we look back on our most treasured childhood memories, it's rarely the mountain of presents we remember, it's the special moments, the chosen experiences, and the times when everyone came together to make something magical happen. That's what Planiit helps create, celebrations that honour both the joy of giving and smarter choices.